Privacy Policy

1. Introduction

Ho Cheung ("we", "our", "us"), located at 14 Tai Hang Road, Tai Hang, Hong Kong, is committed to handling personal data responsibly. This Privacy Policy sets out how we collect, use, store and protect the personal information of enquirers, prospective residents, current residents and their families.

This policy applies to all personal data collected through our website, contact forms, telephone enquiries and in-person visits. If you have questions about this policy, please write to us at [email protected].

2. What Personal Data We Collect

We may collect the following categories of personal data:

• Contact information: name, telephone number, email address and postal address
• Enquiry details: the subject of your enquiry, preferred service arrangement, and any other information you choose to include in a contact form or email
• Residency information: for residents, personal preferences, dietary requirements, and arrangement details
• Website usage data: IP address, browser type, pages visited, collected via cookies and analytics tools where consent has been given

Legal basis for processing:

• Consent — for marketing communications and non-essential cookies
• Contractual necessity — for managing residence arrangements
• Legitimate interests — for responding to enquiries and improving our services

Retention: Enquiry data is retained for 24 months. Residency-related data is retained for the duration of the arrangement plus 7 years for legal and accounting purposes.

3. How We Use Your Data

• To respond to enquiries and arrange visits
• To manage and administer residence arrangements
• To communicate with residents and families regarding day-to-day matters
• To improve the quality of our services based on feedback
• To comply with legal and regulatory obligations in Hong Kong

We do not sell personal data to third parties. We do not share personal data with advertising networks. We may share data with service providers (such as accounting software) strictly necessary to operate our residence, under confidentiality obligations.

4. How We Protect Your Data

• Data stored on systems with restricted access controls
• Website data transmitted via HTTPS encryption
• Internal staff access limited to those who require it
• In the event of a data breach, we will notify affected individuals in accordance with Hong Kong's Personal Data (Privacy) Ordinance (Cap. 486)

5. Cookies

Our website uses cookies to remember your consent preferences and, where you have agreed, to collect anonymised usage data. For full details on the cookies we use and how to manage them, please see our Cookie Policy.

6. Your Rights

Under Hong Kong's Personal Data (Privacy) Ordinance (Cap. 486), you have the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate personal data
• Request erasure of data where it is no longer required
• Withdraw consent where data is processed on that basis
• Lodge a complaint with the Office of the Privacy Commissioner for Personal Data (PCPD) at www.pcpd.org.hk

To exercise any of these rights, please write to us at [email protected] or call us at +852 2683 1947. We will respond within 40 days.

7. Third-Party Links

Our website may include links to external sites. We are not responsible for the privacy practices of those sites and recommend that you review their privacy policies independently.

8. Persons Under 18

Our services are intended for adults and for families acting on behalf of older adults. We do not knowingly collect personal data from persons under the age of 18 without the consent of a parent or guardian.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page will reflect any changes. Continued use of our website or services after an update constitutes acceptance of the revised policy.